Product Overview
Clever 390 Haya 13" x 36" (33.3 cm x 90 cm) by Spanish manufacturer Porcelánicos HDC is a large-format ceramic wall tile engineered to bring the authentic warmth and linear grain of natural beechwood (Haya) into modern interior spaces. Featuring a subtle, multi-slatted relief texture, Clever 390 Haya combines realistic wood-grain aesthetics with the dimensional depth of contemporary architectural panelling.
The 13" x 36" elongated rectangular format reduces horizontal seam frequency, making it an exceptional choice for accent walls, spa-inspired bathrooms, and open-concept living spaces. Built using HDC’s advanced high-definition digital printing and ceramic manufacturing technology, it delivers the organic comfort of timber slatting without the maintenance, warping, or moisture sensitivity of real wood.
Technical Specifications
| Technical Property |
Value / Specification |
Notes / Compliance |
| Manufacturer / Brand |
Porcelánicos HDC (Spain) |
Premium Spanish Ceramics |
| Collection / Series |
Clever Series |
Slatted Wood-Look Wall Collection |
| Nominal Dimensions |
13" x 36" (33.3 cm x 90 cm) |
Large-Format Rectangular Wall Tile |
| Material Type |
Single-Fired Wall Ceramic / White Body |
Interior Wall Application |
| Surface Finish |
Matte / Tactile Relief Slatting |
Textured Wood Grain Structure |
| Color Profile |
Haya (Natural Beechwood / Warm Honey-Oak) |
Natural Tonal Shift |
| Edge Detail |
Precision Rectified / Straight Edge |
Allows Ultra-Narrow Grout Lines |
| Recommended Applications |
Interior Walls, Shower Walls, Backsplashes, Fireplace Surrounds* |
Dry & Wet Interior Wall Surfaces |
*Designed specifically for wall applications. Confirm substrate loading and setting requirements for large-format wall tiles prior to installation.
Recommended Applications
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Bathroom Feature Walls & Shower Enclosures: Provides the luxurious look of a teak or beech steam room wall while remaining fully impervious to steam, water exposure, and humidity.
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Kitchen Backsplashes & Island Facades: Adds warm linear texture behind countertops or wrapping kitchen islands, creating an inviting visual focal point.
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Living Rooms & Accent Features: Ideal for creating full-height wood-slat accent walls behind media consoles, headboards, or decorative fireplace surrounds.
Installation & Handling Guidelines
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Wall-Only Setting Mortar: Install using a high-performance, sag-resistant polymer-modified thin-set mortar rated for large-format ceramic wall tiles (ANSI A118.4 or ANSI A118.15).
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Mortar Application & Coverage: Apply mortar to the wall substrate using a directional notched trowel, ensuring comb lines run parallel. Back-butter the tile to guarantee 95%+ coverage across the slatted backing.
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Substrate Flatness: Ensure wall substrates are flat and plumb within 1/8" in 10 feet to accommodate the elongated 36-inch length without lippage.
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Grout Selection: Select a warm beige, tan, or light brown grout shade that matches the Haya wood tone to create a continuous, seamless wooden panel effect.
Care & Maintenance
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Routine Cleaning: Clean easily using warm water and a neutral pH household cleaner or mild ceramic tile cleaner.
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Non-Porous Surface: The glazed ceramic surface resists moisture, oils, and common household stains, eliminating the need for wood oils, stains, or topical sealers.
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Zero Sealing Required: Unlike natural timber panelling, glazed ceramic wall tile requires no periodic sealing or wood preservation treatments.
Design Profile
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Aesthetic Inspiration: Japandi, Scandinavian Modern, Warm Minimalist, Biophilic Architecture.
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Visual Advantage: The 3D slatted texture creates rhythmic light-and-shadow play across the surface, giving flat walls tactile depth and visual warmth.
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Complementary Finishes: Matte black hardware, smooth concrete-look floor tiles, crisp white quartz, and brushed brass or champagne bronze fixtures.
Frequently Asked Questions
Is Clever 390 Haya suitable for floor installation?
No. The Clever 390 series by Porcelánicos HDC is a wall-specific ceramic tile designed for vertical surfaces. It should not be installed on floors.
Can this slatted wood-look tile be installed inside a shower?
Yes. Glazed ceramic wall tile is resistant to water and humidity, making it ideal for shower walls and wet areas when installed over a properly constructed waterproofing system.
Do I need to seal this tile?
No. Glazed ceramic tile does not require sealing. Only cement-based grout joints between tiles may require sealing depending on the grout product selected.
