PRODUCT TITLE
Clever 390 Haya 13" x 36" Large Format Wood-Look Ceramic Wall Tile
PRODUCT DESCRIPTION
Achieve the warm, organic feel of natural timber with the sophisticated durability of the Clever 390 Haya. This 13" x 36" large-format tile captures the essence of "Haya" (Beechwood), known for its light, airy tones and fine, straight grain. The oversized plank dimensions provide a sleek, contemporary look that minimizes grout lines, making it a premier choice for modern residential and commercial interiors.
Designed primarily as a high-end wall cladding, the Clever 390 Haya features a subtle tactile texture that mimics real wood fiber. Its soft, honey-oak palette brings a "Scandi-Modern" or "Japandi" vibe to any space. Whether you are creating a floor-to-ceiling feature wall, a spa-like bathroom retreat, or a stylish kitchen backsplash, this tile offers the timeless beauty of wood without the maintenance, warping, or water-sensitivity of natural lumber.
KEY FEATURES
• Modern Large Format: The 13" x 36" dimensions create a seamless, architectural look with fewer interruptions.
• Authentic Haya (Beech) Aesthetic: Features a realistic wood-grain print with soft, neutral oak and honey tones.
• Superior Durability: Resistant to moisture, stains, and fading—ideal for bathrooms and kitchens where real wood fails.
• Tactile Surface: A refined finish that provides visual depth and a soft-touch texture.
• Precision Rectified Edges: Allows for minimal grout joints, enhancing the "solid wood" appearance of the installation.
SPECIFICATIONS
• Collection: Clever 390
• Color: Haya (Natural Light Wood)
• Size: 13" x 36"
• Material: Premium Ceramic / Porcelain
• Finish: Matte / Textured Wood Grain
• Usage: Interior Walls, Shower Walls, Feature Walls, and Commercial Backsplashes
FREQUENTLY ASKED QUESTIONS
Can the Clever 390 Haya be installed in a bathroom or shower?
Absolutely. One of the greatest advantages of this tile is that it provides a wood aesthetic in wet areas where real wood would rot or warp. It is an excellent choice for shower feature walls or bathroom accents.
What layout is best for a 13x36 tile?
For a modern look, a Vertical Stack is very popular, as it mimics the look of trendy "wood slat" walls. For a more traditional feel, a Horizontal 1/3 Offset (Running Bond) provides a classic plank appearance.
What grout color matches the Haya wood tone?
To achieve a seamless "wood panel" look, we recommend a Light Tan or Biscuit grout that blends with the base color of the tile. Using a matching grout makes the joints nearly invisible from a distance.
Is this tile suitable for floors?
While the Clever 390 Haya is a robust material, it is primarily engineered as a Wall Tile. Its large format and surface texture are optimized for vertical applications. Always check the PEI rating if you intend to use it for light residential flooring.
How do I clean wood-look wall tiles?
Maintenance is simple. Unlike real wood which requires oils and waxes, this tile only needs a damp cloth and a mild, non-abrasive cleaner. It is highly resistant to soap scum and household stains.
INSTALLATION TIPS
• Use a Leveling System: Because of the large 36-inch length, we highly recommend using a Tile Leveling System (clips and wedges) to prevent "lippage" and ensure a perfectly flat surface.
• Minimal Grout Lines: Thanks to its rectified edges, you can use a very thin grout joint (1/16" or 1/8") for a high-end, custom-built look.
• Directional Grain: Pay attention to the grain pattern during installation. Dry-laying the tiles beforehand allows you to randomize the "wood" patterns for a more natural appearance.
