Product Overview
Livingstyle Cream 24" x 24" Matte Porcelain Tile (60 cm x 60 cm) is a fine porcelain square field tile manufactured by MSI (MS International) as part of the popular Livingstyle collection. Inspired by soft, natural limestone and contemporary stone textures, the Cream colorway offers a warm, neutral palette of soft cream, ivory, beige, and subtle tone-on-tone stone mottling.
Finished in a refined Matte surface, this 24x24 square format (4 sq. ft. per tile) delivers a velvety, non-reflective tactile feel with low glare and reliable foot traction. Its balanced proportions and warm neutral aesthetic make it a versatile choice for primary bathroom floors, kitchen floors, walk-in shower walls, entryways, and open-concept residential or light commercial spaces.
Technical Specifications
| Technical Property |
Value / Specification |
Standard / Compliance |
| Manufacturer / Brand |
MSI (MS International) |
Livingstyle Collection |
| Colorway |
Cream (Warm Ivory, Cream & Soft Beige Mottling) |
Low to Moderate Organic Variation (V2) |
| Nominal Format |
24" x 24" (~60 cm x 60 cm / 4 Sq. Ft. per Tile) |
Square Field Tile |
| Thickness |
Approx. 8.5 mm to 9.0 mm |
Standard Color-Body Porcelain Profile |
| Surface Finish |
Matte / Non-Glare |
Certified Foot Traction / Low Reflectivity |
| Edge Detail |
Precision Rectified Edges |
Allows Micro-Grout Joints (1/16" to 1/8") |
| Material Type |
Fine Vitrified Glazed Porcelain Stoneware |
High-Density Porcelain Ceramic |
| Water Absorption |
≤ 0.5% (Impervious Porcelain) |
ISO 10545-3 / ASTM C373 |
| Slip Resistance |
Matte Finish (Suitable for Wet Indoor Floors) |
DCOF ≥ 0.42 (ANSI A137.1) |
| Applications |
Primary Bathroom Floors & Walls, Kitchen Floors, Shower Enclosures, Powder Rooms, Light Commercial Spaces |
Interior Floors & Vertical Wall Surfaces |
Recommended Applications
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Primary Bathroom Floors & Shower Walls: The Matte finish provides comfortable, slip-resistant foot traction under wet conditions (DCOF ≥ 0.42) for main bathroom floors while creating a warm, spa-like stone backdrop across shower walls and tub surrounds.
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Kitchen & Main Living Area Flooring: Offers an expansive, easy-to-clean stone-look grid across open floor plans without reflecting harsh overhead lighting.
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Balanced Grid & Diamond Layouts: The 24" x 24" square format provides a clean grid arrangement that suits both contemporary straight stack layouts and classic 45-degree diagonal/diamond floor patterns.
Installation & Handling Guidelines
⚠️ CRITICAL WARNING: TILE LAYOUT & SETTING PROTOCOL
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Leveling Clip System Required: Installers must use a mechanical tile leveling clip system along joint lines during setting to pull adjacent tile edges flush and eliminate lippage across 24-inch spans.
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Thinset Mortar Selection: Set using a high-performance, polymer-modified Large & Heavy Tile (LFT) thinset specified for porcelain tile (ANSI A118.4 or ANSI A118.15 like MAPEI® Ultraflex LFT or LATICRETE® Multimax Lite).
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Rectified Micro-Grout Lines: Precision-rectified edges allow tiles to be installed with tight 1/16" to 1/8" grout joints.
Professional Recommendations
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Dry Lay & Tone Blending: The Livingstyle Cream graphic features natural stone variation (V2 rating). Unbox and dry-lay tiles from multiple cartons before setting to blend cream and beige tones evenly across the space.
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Grout Color Strategy: Pair with a soft warm white, light ivory, or warm grey high-performance grout (such as MAPEI® Ultracolor Plus FA in Biscuit or Warm Gray) to make tile joints blend seamlessly into the cream stone field.
Care & Maintenance
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Routine Cleaning: Clean easily using warm water and a neutral pH porcelain floor cleaner. The non-porous matte surface naturally resists soap scum, water spots, and foot traffic marks.
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Stain & Moisture Proof: Impervious glazed porcelain stoneware (< 0.5% water absorption) protects against cosmetic spills, hair dyes, oils, wine, and household cleaning chemicals.
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Zero Sealing Required: Unlike natural cream limestone or travertine stone, glazed porcelain is non-porous and never requires sealers, topical waxes, or impregnating treatments over its lifespan.
Design Profile
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Aesthetic Inspiration: Natural Warm Limestone, Warm Organic Modernism, Cozy Contemporary Spa.
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Visual Synergy: Pairs exceptionally well with matte black, brushed bronze, or warm brass plumbing fixtures, warm oak or white cabinetry, and soft beige or cream textiles.
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System Cohesion: Part of the MSI Livingstyle collection, which includes coordinating 12x24 field tiles, exterior pavers, and matching trim options.
Frequently Asked Questions
Is Livingstyle Cream 24x24 Matte Porcelain suitable for walk-in shower floors?
While excellent for main bathroom floors and shower walls, standard shower pans with central point drains typically require smaller mosaics to conform to multi-directional slopes. However, 24x24 tiles work exceptionally well on shower floors utilizing linear trench drains.
Does Livingstyle Cream Matte porcelain tile require sealing?
No. Glazed porcelain stoneware is non-porous and requires zero sealers or protective coats over its lifespan.
What is the advantage of a 24x24 square tile format?
The 24x24 square format balances large-format benefits (fewer grout lines) with easy handling during installation, fitting well into both small powder rooms and wide open-concept living spaces.
